All-In-One Disposable Trends

April 12, 2023
1:10 pm

Historically, cartridges have been the preferred hardware choice over disposables. However, a growing trend in the vape space for the past year has been the rise of the disposable vape subcategory.

According to BDSA, from the start of 2022 to the end of 2022, disposable vapes have grown from a 13% share of vape dollar sales to 17%.

32% of vape consumers report past six-month disposable vape consumption, while 17% state that they prefer disposable vapes (over vape cartridges), up from 9% in Spring 2020.

Design is King

Flawless device performance is mandatory, but vape brands are looking beyond that to differentiate themselves in highly competitive market. Our customers’ most common requests are reliable hardware and a variety of highly brandable, unique product designs. The Pen style is the classic, traditional offering. Consumers are most familiar with pen-style disposables.

Nicotine & Cannabis

In the past few years, the rise of nicotine vaping has influenced the cannabis market. The trendy pod-style nicotine disposables have become the go-to for Gen Z and millennials. With their popularity, it’s no wonder the same Gen Z and millennial consumers in the cannabis market have widely adopted pod-style vapes.

According to the latest reports from Headset, Gen Z and millennials make up 70.8% of all vaporizer sales.

In 2020, we developed an exclusive to Jupiter, pod-style all-in-one (AIO): LiquidX™ Infinity, available in 0.3 mL and 1.0mL.

But that was just the beginning of our journey to introduce a wide range of AIO platforms to the market.

In the past 12 months, Jupiter launched seven new CCELL® AIO platforms that stand out from the rest with their product design and larger capacity offerings.

The Need for Large Capacity Disposables

According to Headset, the 1g cartridges are the industry’s best-seller, accounting for ~70% of total Vapor Pen sales. The same trend follow in the disposable category, making the 1g disposables the fastest-growing category.

To address this demand, we introduce a series of rechargeable & highly customizable, larger-capacity disposables that work flawlessly. The consumer must be 100% satisfied with a 1g rechargeable disposable to enjoy the product until the very last drop of oil.

Many vape brands chose the CCELL® AIO large-capacity disposables for quality, safety, and the lowest defection rates in the industry.

One of the biggest demands we’ve been able to fulfill was introducing a 2mL disposable.

Michelle Zerphey

Senior Director Sales North America at Jupiter Research

“One of the biggest demands we’ve been able to fulfill was introducing a 2mL disposable: Ridge. It’s interesting to see how brands are able to grow by offering such a product, considering the legal THC limits for vape cartridges from state to state. Brands that are looking to offer blends of THC and CBD, or THC and other cannabinoids in their vapes are adopting Ridge 2mL.”

– Michelle Zerphey,
Senior Director Sales North America at Jupiter Research.

Being able to recharge the battery of a large-capacity disposable is the most important feature. Without that, you risk the battery dying before finishing the oil—which is a huge waste of money for the consumer.

Choose your AIO Platforms Strategically

Brands offering more budget-friendly products can benefit by offering a 1mL disposable alongside their cartridge offerings.

“A larger disposable is more attractive to someone who uses cannabis regularly and is looking for a value purchase in the sense that if you did a comparison in dollar spent on THC per product, you’re really looking for what you would argue is the most bang for the buck. So the larger the device, typically the lower the price per milligram of THC. When you look at a more price-conscious shopper, I think this is a strong argument for why they should purchase larger devices—there’s simply more value there.”

– Mark Carnevale,
Strategic Accounts Manager
Jupiter Research

Our experience with both new and established cannabis brands shows that when a company wants to introduce a new type of product to the market, the least risky way to do so is to introduce a low-cost, smaller-capacity disposable first. This strategy requires a much smaller investment in a market test. The brand can then successfully expand into larger-capacity AIOs and cartridges if the market receives the product well.

In today’s market, many smart players offer more than one disposable vape. Our customers often introduce new disposable designs to test if they can increase their market share by appealing to new customer segments.