JupiterResearch Internet Shopping Model Methodology, 2007
To quantify the dynamic changes that JupiterResearch expects will take place in the online retail industry, we built a complex forecast model capturing current online activity in this space and six-year forecasts of user participation and revenue. This model defines key growth levers, market drivers, and inhibitors, giving clients a clear, analytical way to think about upcoming changes in their sector. JupiterResearch analysts use a variety of quantitative methods in modeling the future, including close examination of analogous markets (either previous growth of new technologies or relevant off-line market case studies), consumer and executive intention surveys, scorecard analysis of market drivers and inhibitors, complex market segmentation analysis, and analysis of historical trends. Additionally, all forecast assumptions are rigorously debated and vetted by a large cross-disciplinary group of JupiterResearch analysts in a process designed to capture the collective sensibility and experience of JupiterResearch’s entire analyst team.
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