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Online Green Car Buyers
Capturing an Untapped Audience
Concept Report
David Card -
May 9, 2008
Automotive manufacturers are increasingly focused on the development of environmentally friendly vehicles. Now it is time to market them.
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US Online Automotive Advertising Forecast, 2007 to 2012
Concept Report
David Card -
March 19, 2008
The percentage of online automotive researchers who clicked through to a site as a result of seeing an automotive ad increased by nearly one-third between 2006 and 2007.
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US Online Automotive Forecast, 2007 to 2012
Vision Report
David Card -
February 19, 2008
The Internet continues to influence online automotive researchers' purchase decisions. Prospective buyers have begun to rely on online research sources—including manufacturer and third-party Web sites—as much as they rely on dealerships to provide information about cars they plan to purchase.
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Telematics
Understanding Consumers' Hot Buttons
Concept Report
Belis Aksoy -
January 4, 2008
Among many other benefits, telematics services help automotive manufacturers close the communication loop between buying cycles and differentiate their vehicles. However, creating a market for telematics services has been challenging. Consumer demand continues to develop slowly.
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Giving Dealers Power of Lead Pricing and Flow Increases Value of Online Leads
Case Study
Belis Aksoy -
November 16, 2007
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US Online Automotive Dealer Advertising Executive Survey, 2007
Vision Report
Belis Aksoy -
November 16, 2007
The Internet continues to gain momentum among online auto dealers: A higher percentage of dealers than ever are adopting online advertising tactics, and many are increasing their online advertising budgets. Online marketers that provide their dealer customers with leads that become sales will be in the best position to capture an increased amount of these dealers' online advertising spending.
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US Online Automotive Classified Advertising Forecast, 2007 to 2012
Concept Report
Belis Aksoy -
September 20, 2007
In 2006, automotive consumers who searched classifieds listings online were almost three times more likely to purchase vehicles from dealers found through online automotive classifieds sites than they were in 2005.
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User-Generated Automotive Content
Tactics for Capitalizing on an Emerging Tool
Concept Report
Belis Aksoy -
September 12, 2007
User-generated automotive content (UGAC) is increasingly influencing online automotive consumers' vehicle purchasing decisions.
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Online Automotive Advertising
Strategies for Effective Behavioral Targeting
Concept Report
Belis Aksoy -
August 7, 2007
Automotive researchers' attention to online automotive ads increases the more ads relate to their displayed needs and interests. Aware of such an impact, automotive advertisers are evaluating methods of applying behavioral targeting.
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Marketing Cars to Teens
Engaging Teens On Their Terms
Concept Report
Belis Aksoy -
June 15, 2007
Automotive marketers are aware of teens' impact on their parents' purchasing decisions. However, very few have undertaken specific initiatives to conduct branding campaigns on teens.
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US Automotive Consumer Survey, 2007
Assessing the Internet's Impact on Vehicle Purchase Decisions
Vision Report
Belis Aksoy -
May 16, 2007
In October 2006, JupiterResearch designed and fielded an extensive survey to study online automotive consumers' behavior and attitudes toward researching and purchasing vehicles online. This report explores the results of the survey by specifically focusing on automotive consumers who actually conduct at least one online activity related to their vehicle purchase.
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Online Direct Car Sales
Creating a New Automotive Sales Channel
Concept Report
Belis Aksoy -
May 11, 2007
Dealers are increasingly tracking leads-to-sales conversion rates by lead source and making online advertising decisions accordingly. As a result of such a trend, manufacturers and third-party sites are evaluating services that lead consumers to make a financial commitment.
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