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European Market Forecasts



Overview
European Market Forecasts quantifies the growth of Internet, broadband, digital TV and mobile phone use across Europe as well as the dramatic changes that will take place in content, advertising and commerce. The research provides detailed five-year market forecasts and defines key growth levers as well as market drivers and inhibitors, giving clients a clear, analytical way to think about upcoming changes in their sector. European Market Forecasts covers 17 Western European markets and delivers clients reports, methodology and excel documents for all forecasts.

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  Research Topics
  • Broadband & Access
  • Mobile
  • DTV
  • Retail
  • Paid Content
  • Advertising
  • Travel
  • Music
  • Online Demographics

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Central and Eastern European Internet Access Forecast, 2008 to 2013
Concept Report
Mark Mulligan - April 23, 2008

Increased affordability of PCs and broadband Internet access will continue to spur strong growth in Internet adoption in central and Eastern Europe (CEE).


European Digital TV Forecast, 2007 to 2012
Concept Report
Mark Mulligan - February 21, 2008

Adoption of digital TV (DTV) is leading to an increase in the number of free-to-air TV channels, which challenges pay-TV operators to differentiate. Meanwhile, consumers' purchasing of high-definition TV (HDTV) sets is creating a growing opportunity for pay-TV operators to market HD services.


European Internet Demographics Forecast, 2007 to 2012
Concept Report
Tushi Banerjee - January 29, 2008

The composition of the online population is changing as Internet use becomes increasingly ubiquitous in Europe.


European PC Digital Music Forecast, 2007 to 2012
Concept Report
Mark Mulligan - December 18, 2007

Nokia's Comes-with-Music initiative with Universal Music is indicative of a changing approach of record labels—in response to the accelerated decline of recorded music revenues and modest performance of digital music.


Classic Influentials in Europe
Profiling Influential Users and Determining Methods for Reaching Them
Concept Report
Galina Naydenova - October 8, 2007

Almost one-quarter of European online users say they influence their peers regarding either entertainment or technology. They therefore represent an attractive and sizable market segment. This report examines these users' key demographic and attitudinal variables, online use patterns, as well as variations by country, while determining marketing tactics to reach them.


European Internet Retail Forecast, 2007 to 2012
Growth Dominated by Three Largest Markets
Concept Report
Mark Mulligan - October 1, 2007

Revenue growth will increasingly rely on growth in average spending per online buyer, as European online buyer penetration pushes further into the mainstream.


European Internet Access Forecast, 2007 to 2012
Concept Report
Mark Mulligan - July 31, 2007

Widespread dynamic broadband adoption in Europe has changed expectations of the online experience among both relatively more experienced users and relatively less tenured users who have broadband as their first Internet connection.


European Online Video Use
Early Adopters Still Key
Concept Report
Mark Mulligan - July 25, 2007

YouTube launched seven local sites in June 2007, responding to growing European demand.


European Baby Boomers
Demographic Profile and Online Behavior
Concept Report
Galina Naydenova - May 8, 2007

Baby boomers represent a typically attractive marketing segment. The following report analyzes the demographic profile and online behavior of baby boomers in Europe.


Digital Females
Online Activity Narrows as Traditional Media Preferences Dominate
Concept Report
Mark Mulligan - May 2, 2007

Females' share of the online population is increasing as European Internet penetration matures.


European Digital Home Forecast, 2007 to 2012
Concept Report
Mark Mulligan - April 19, 2007

Strong sales of portable media players, coupled with growing games console ownership and continued TV technology innovation, provide European consumers with increasing availability and choice of digital technology.


European Online User Consumer Survey, 2006
Profile of the User Population
Vision Report
Galina Naydenova - March 26, 2007

In 2006, European online individual penetration reached 50 percent of the overall population for the first time. The following report comprises data from JupiterResearch's latest consumer survey in France, Germany, Italy, Spain, Sweden, and the UK, summarizing key findings that relate to online behavior and demographics in a maturing Internet market in Europe. The report is relevant to online marketers and content companies.


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