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Wireless



Overview
Wireless delivers crucial insights into the market for wireless voice and data services. As cell phones evolve from being primarily communication devices to information access devices and media players, the landscape of stakeholders is evolving. With overall ARPU flat and new subscriber growth slowing, data and advertising revenues will play an increasingly important role as wireless service providers look to sustain revenue growth. This research helps carriers, handset makers, content owners and marketers understand consumer behaviors and attitudes, identify emerging opportunities and guides sector players through a rapidly changing environment.

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  Research Topics
  • Audience Demographics
  • Customer Service
  • Location-Based Services
  • Marketing to Teens
  • Messaging
  • Migration of Consumers to 3G Networks
  • Mobile Content Discovery
  • Mobile Data Services
  • Mobile Search
  • Online Sales Channel
  • Personalization
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Mobile Internet
Adding Portable Media Players to the Mix to Drive Audience Size and Revenue
Concept Report
Julie Ask - March 18, 2008

AT&T has announced the addition of Starbucks to its nationwide footprint of hotspots, thereby extending broadband access for its customers beyond home and cellular networks. Starbucks announced a deal allowing limited access from iPhones earlier in the year.
Teen Talking and Texting
Monetizing the Transition from PCs to Cell Phones
Concept Report
Doug Williams - February 28, 2008

Wireless-centric teens have been driving text-messaging (SMS) revenues for years, and carriers would like to see SMS activity perpetuate as teens age.
Mobile Social Networking
Enable Sharing and Connecting to Drive Use
Concept Report
Julie Ask - December 21, 2007

MySpace ranks second only to mobile content (e.g., ring tones, games, etc.) on the list of services, information, and applications teens want to access on their phones. It ranks even higher than e-mail and instant messaging.
Prepaid Cell Phone Users
Are They Ripe for Google's Picking?
Concept Report
Julie Ask - December 7, 2007

Prepaid wireless subscribers have traditionally been less attractive to infrastructure owners given their relatively low average revenue per user (ARPU) and churn rates, but the success of Virgin Mobile and Tracfone illustrate the potential of the segment.
Network Effects of Large Carriers
How to Survive If You Aren't Verizon or AT&T
Concept Report
Julie Ask - November 21, 2007

Two high-profile mobile virtual network operators (MVNOs)—Amp'd Mobile and Disney Mobile—shut down this year despite innovative offerings. The benefits of large networks are underestimated by new entrants.
Adobe Flash Cast Drives Adoption of DoCoMo's i-channel
Case Study
Julie Ask - November 12, 2007
Apple iPhone Delivers Home-Screen Widgets to Extend Media Brands to Cell Phones
Case Study
Julie Ask - November 12, 2007
Mobile Internet
Leave the Browser at Home on the Desktop
Vision Report
Julie Ask - November 12, 2007

High-speed wireless data networks are available to the majority of all cell phone users, but few are leveraging this capability to access the Internet from their cell phones.
Nokia's N95 Uses Widsets, Applications, and Full Browser to Deliver IP Services
Case Study
Julie Ask - November 12, 2007
US Wireless Forecast, 2007 to 2012
Concept Report
Julie Ask - September 24, 2007

Subscriber growth through family plans and virtually unlimited, flat rate messaging plans have buoyed wireless service provider metrics to date, but the same market drivers may threaten future revenue growth from core communication services.
Location-Based Services
Where Are You?
Concept Report
Julie Ask - July 23, 2007

Despite the high-quality applications offered by wireless carriers (e.g., VZ Navigator), the paying audience has failed to materialize beyond early adopters.
Mobile E-mail
Next Growth Engine for Carriers?
Concept Report
Julie Ask - July 13, 2007

Communications services showed the most growth as measured by mobile subscriber adoption between the end of 2005 and the end of 2006. Devices such as the Blackberry Pearl are increasing the appeal of e-mail to mainstream mobile subscribers.
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