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Practical Analytics
Rightsizing Data Use
Concept Report
John Lovett -
March 11, 2008
Site operators have options for measuring online initiatives ranging from enterprise analytics solutions to analytics tools embedded within applications. Data reconciliation is often unfeasible and frequently fuels incorrect assumptions and misguided strategies.
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Widgets
Measuring Value and Results
Concept Report
John Lovett -
February 26, 2008
Web widgets are multiplying, and these seemingly innocuous bits of code sometimes accomplish highly strategic objectives. Site operators are challenged to capitalize on the buzz of widgets, while delivering value and results.
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University of Wisconsin-Milwaukee Centralizes WCM to Decrease Costs and Improve Technology Delivery
Case Study
John Lovett -
January 15, 2008
University of Wisconsin-Milwaukee is using the CommonSpot WCM product from PaperThin.
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Voice of America Seeks Solution to Facilitate Multilanguage Content Publishing
Case Study
John Lovett -
January 15, 2008
Voice of America's news portal (voanews.com) is operated by the International Broadcasting Bureau (IBB).
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Web Content Management
Maintaining Process amid Change
Vision Report
John Lovett -
January 15, 2008
Web site evolution will force site operators to maintain competitive advantage by adopting flexible and scalable content management solutions. By avoiding adoption, they risk losing visitors to relatively more innovative and captivating Web sites.
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Web Site Usability
Technology Meets Tradition
Concept Report
John Lovett -
January 2, 2008
Technology increasingly fuels Web site design, innovation, and interaction, but usability is mired in traditional tactics. Within an evolving online environment, design experts are challenged to understand customers' attitudes and reactions.
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Testing and Optimization Differentiators
Deployment Methods, Algorithms, and Outlook
Concept Report
John Lovett -
November 7, 2007
Prudent technology selection and clear understanding of vendors' capabilities are paramount to success as momentum builds in multivariate testing adoption. Meanwhile, industry consolidation and shifting deployment models confuse matters.
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Multivariate Testing Agenda
Overcoming Challenges and Building Strategies for Success
Concept Report
John Lovett -
October 22, 2007
Recent acquisitions within the multivariate testing market raise awareness and foreshadow increased adoption. However, marketers need guidance regarding elements to test and methods for implementing effective testing programs.
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Web Site Spending, 2007
Concept Report
David Schatsky -
April 17, 2007
Amid optimism in the Internet sector, Web site executives face new challenges—and familiar old ones—in allocating site operations budgets.
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Web Analytics Constellation
Assessing Web Analytics Applications
Concept Report
David Daniels -
February 6, 2007
Sixty-one percent of Web site decision makers are annually budgeting less than $500,000 for the deployment and maintenance of their Web analytics applications, creating new opportunities for Web analytics vendors.
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Illuminations Leverages MarketLive Online Commerce Platform to Enhance Multichannel Marketing Effectiveness
Case Study
W. Gregory Dowling -
December 19, 2006
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NFL Shop Increases Site Conversion, Site Traffic, and Online Revenue by Outsourcing to GSI Commerce
Case Study
W. Gregory Dowling -
December 19, 2006
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