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Home Broadband & Communications



Overview
Home Broadband & Communications helps companies understand the evolving broadband landscape as well as the dynamics speeding the shift toward IP-based communication. The research provides the foundation for consumer-oriented business plans, while analyzing customer acquisition, retention and cross-sell strategies. This coverage area tracks the state of home broadband and communications services, examining the technologies and business models behind the best strategies, and delivering prescriptive advice, consumer survey data and forecasts to firms seeking to thrive in the broadband world.

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  Research Topics
  • Broadband Customer Acquisition
  • Broadband Service Provider Portals
  • Broadband Value-Added Services
  • Consumer Voice over IP
  • Content & Service Partnerships
  • Customer Retention, Loyalty & Up-Sell
  • Customer Service and Satisfaction
  • Double-Play, Triple-Play and Multi-Play Strategies
  • ISP Email
  • Next-Generation Broadband
  • Next-Generation Communications
  • Residential Gateways
  • Unified Messaging
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    Single-Play Services
    Determining Prospects in an Increasingly Bundled World
    Concept Report
    Doug Williams - May 5, 2008

    The proliferation of multi-play bundles in the market leaves few long-term opportunities for operators offering single-play services.
    PC-Based Communications
    Evaluating Opportunities for Voice and Video Services
    Concept Report
    Doug Williams - March 24, 2008

    Increased broadband adoption has given consumers improved access to free PC-based voice and video communications.
    Integra5 Delivers Network-Based Integrated Service Feature Platform
    Case Study
    Doug Williams - February 25, 2008

    Integra5 is a communications technology solution provider based in Burlington, Massachusetts.
    Service Integration
    Enhance the Bundle to Promote Retention
    Vision Report
    Doug Williams - February 25, 2008

    Broadband service providers (BSPs) are in the early stages of integrating services into their bundled offerings. In so doing, BSPs will differentiate their products and enhance the value proposition of bundling beyond a single bill offering at a discounted price.
    Verizon Targets Customer Retention Through Partnership with NFL Network
    Case Study
    Doug Williams - February 25, 2008

    Verizon is an incumbent telecommunications provider offering wire-line voice, broadband, and TV service to consumers within its service region—and wireless services to consumers nationally. NFL Network is a cable TV network owned and operated by the NFL.
    ISP Portals
    Driving Use and Deriving Revenues
    Vision Report
    Doug Williams - January 23, 2008

    The strong market position staked out by large national portals has marginalized the value of traditional Internet service provider (ISP) portals. Enhancing the value of the portal will generate more traffic and lead to new sources of revenue.
    Mochila Provides Opportunity to Smaller ISPs Seeking to Diversify Portal Content
    Case Study
    Doug Williams - January 23, 2008

    Mochila is an online marketplace for content and advertising based in New York City.
    Verizon Surround Entertainment Portal Delivers, but Primarily to Verizon Subscribers
    Case Study
    Doug Williams - January 23, 2008

    Verizon is an incumbent local exchange carrier offering DSL and fiber-based FiOS high-speed Internet services to seven million residential customers in 23 states.
    ISP E-mail
    Encouraging and Retaining Use
    Concept Report
    Doug Williams - January 2, 2008

    Portals have replaced Internet service providers (ISPs) in supplying consumers' primary e-mail accounts.
    Home Networking Solutions
    Determining Value for Broadband Service Providers
    Concept Report
    Ina Sebastian - December 10, 2007

    Providers are increasingly focusing on bundling opportunities and integration of new services in the maturing broadband market.
    Multi-play Offerings
    Identifying and Courting the Quadruple-Play Customer
    Concept Report
    Doug Williams - October 22, 2007

    Consumers can now purchase all communications services from one provider, with telecom providers rolling out video services and cable operators offering wireless services.
    BSP Security Services
    Differentiating Through Free Premium Provision
    Concept Report
    Doug Williams - September 13, 2007

    Few consumers show interest in paying for broadband service provider (BSP) security services, despite their security-related concerns about Internet use.
    Next


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