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European Mobile
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Overview
European Mobile analyzes the important trends in Europe's rapidly evolving mobile market. It assesses how emerging consumer behavior, changing consumer demand and new entrants will impact both established mobile revenue streams and new business models, including mobile marketing and advertising. The research addresses key areas of change such as mobile broadband and Internet, mobile content and messaging. Using consumer surveys, high-level executive interviews and extensive market forecasts European Mobile provides mobile companies understand the rapidly changing dynamics of the European marketplace and traditional and online companies identify the threats and opportunities presented by it.
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Research Topics
- Marketing & Advertising
- Mobile Browsing
- Mobile Music
- Mobile Communities
- Mobile Social Networking
- Mobile Search
- Mobile Video/TV
- Mobile Gaming
- Evolution of business models
- Mobile Broadband
- Tactics for new entrants
- Mobile Data Services
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The Mobile Content Value Chain
Evaluating the Impact of New Entrants
Concept Report
Thomas Husson -
March 31, 2008
New entrants (e.g., Apple, Google, Yahoo!) and existing players (particularly handset manufacturers) are launching aggressive content strategies. In doing so, they disrupt the mobile content value chain, which was dominated by mobile operators until now.
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Mobile Content
Evaluating the Impact of Side-Loading from PCs
Concept Report
Thomas Husson -
March 10, 2008
New product launches are threatening to disrupt the mobile value chain by encouraging users to side-load content from PCs. Apple, Nokia, Yahoo!, and Google all have such hybrid mobile-PC strategies.
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Omnifone Develops Innovative Subsidized Mobile Music Offering
JupiterResearch's Take
Concept Report
Mark Mulligan -
February 11, 2008
Mobile music service provider Omnifone has partnered with handset manufacturer LG to create MusicStation Max (MSM), a prelicensed, free, unlimited mobile music download offering. LG will fully subsidize the cost to consumers. Mobile operators will run the service, allowing users to download over the air (OTA) and giving them access for 12 to 18 months. Content will play on handsets and PCs only.
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Consumer Mobile Internet
Marketing Unlimited Data to Unleash Use
Concept Report
Thomas Husson -
February 5, 2008
Mobile Internet pricing in Europe is being revamped with unlimited-use packages—from web'n'walk (June 2005) to X-Series (November 2006) and SFR Illimythics (November 2007). Relatively more affordable and transparent data-pricing offerings are thus gaining ground.
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Mobile Advertising in Europe
Achieving Search and Display Revenues in the Long Term
Vision Report
Thomas Husson -
December 26, 2007
The launches of Google's mobile search sponsored-links program and Blyk's ad-funded mobile virtual network operator (MVNO), combined with release of best-practices guidelines from the Mobile Marketing Association (MMA), highlight growing interest and hope generated by nascent mobile advertising revenues.
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Nokia's Ambitions in the Mobile Advertising Space
Case Study
Thomas Husson -
December 26, 2007
Nokia is a worldwide leading handset manufacturer with more than 300 million mobile devices sold during the first nine months of 2007. Enpocket is a mobile marketing specialist created in 2001 and acquired by Nokia in October 2007.
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Vodafone's Mobile Advertising Approach in Europe
Case Study
Thomas Husson -
December 26, 2007
Vodafone is the largest European mobile operator, having 106 million mobile customers in Europe at the end of September 2007.
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iPhone's Launch in France
JupiterResearch's Take
Concept Report
Thomas Husson -
December 4, 2007
The iPhone has become available in France through an exclusive agreement with Orange France, with commercial details having just been announced (almost 11 months after the iPhone itself was first announced in the US). Available for €399 with a dedicated voice and data bundle since November 29, 2007, Orange targets iPhone sales of 50,000 to 100,000 by the end of 2007 and sales of 400,000 to 500,000 by the end of 2008.
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Mobile Social Networks
Complementary Communication Tools for Online Social Networking
Concept Report
Thomas Husson -
September 19, 2007
The recent launch of the Vodafone/MySpace.com service, the planned launch of Bebo Mobile on Orange's UK network, and the increasing number of mobile social networking sites highlight the growing interest in mobile social networking.
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Nokia Launches Ambitious Digital Music Strategy, but Lacks Service Differentiation
JupiterResearch's Take
Concept Report
Mark Mulligan -
August 30, 2007
Nokia's recently announced digital music strategy takes a multipronged approach: Nokia is launching four new music-focused mobile handsets (N81, N95 8GB, 5310, and 5610), a proprietary digital music shop with a la carte sales for both the PC and mobile, and a streaming music subscription service for the PC (only). Nokia aims to become a key player in the European digital music market.
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Anticipating the iPhone's Impact in Europe
Concept Report
Thomas Husson -
August 21, 2007
Apple, a new entrant in the established and competitive mobile handset market, launched its first mobile phone at the end of June 2007 in the US. The high-end phone garnered huge attention among consumers and the media—even in Europe, despite a European launch not having yet occurred.
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Mobile Search in Europe
Finding Opportunities in a Nascent Market
Concept Report
Thomas Husson -
July 25, 2007
US white-label providers such as JumpTap, InfoSpace, and Medio Systems are trying to challenge the Google–Yahoo!–Microsoft (GYM) stronghold in Europe.
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