Web Globalization

Overview
Web Globalization advises companies that are looking to take their sites and brands global, providing them with the tools to succeed as they expand their offerings abroad. Web Globalization helps clients understand the key elements of successful globalization and localization, from language translation to content localization and international search optimization. Drawing on consumer and IT executive surveys, case studies and forecasts, it assists companies in determining how to staff for globalization and how to balance spending with nascent revenues from international markets.

Covering the leading vendors of translation and localization services, as well as the agencies creating leading global marketing campaigns, this service helps companies understand how they can best globalize their online offerings and which online strategies have proven most effective in global markets.

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Research Topics

Budgeting for Online Globalization
Customer Service
Global Internet Penetration
Global User-Generated Content
Global Web 2.0
Globalization Staffing Models
Globalizing Online Brand Campaigns
International Search Strategies
Language Translation
Local Content Partnerships
Multiplatform Strategies
Site Localization
US Consumption of Global Content

	Staffing for Globalization Balancing Control with Local Input Concept Report Sonal Gandhi - April 8, 2008 Staffing global online efforts remains a challenge as companies expand their global Web presence.
	Teen Globaphiles Understanding Young Global Enthusiasts in the US Concept Report Zia Daniell Wigder - March 18, 2008 The globalization of technology and media means teens around the globe are embracing international trends.
	User-Generated Content in International Markets Mastering the Translation Challenge Concept Report Zia Daniell Wigder - February 27, 2008 Companies are trying to determine the best way to add user-generated content (UGC) to their international Web sites.
	Web Site Localization Best Practices in Global Expansion Vision Report Zia Daniell Wigder - January 16, 2008 Increasing numbers of companies are looking to international markets to fuel long-term corporate growth.
	International Search Benchmarking the Global Search Marketer Concept Report Zia Daniell Wigder - November 26, 2007 Increasing numbers of marketers are expanding overseas and optimizing their sites for international search.
	Key Trends in 2008 Concept Report David Schatsky - November 19, 2007 Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
	Demographic Profile Understanding the US Globaphile, 2007 Vision Report Zia Daniell Wigder - October 2, 2007 The US online audience is becoming increasingly interested in content from other countries.
	Contactless Payments Global Strategy Seeks to Secure High-Potential Markets Concept Report Edward Kountz - July 22, 2007 Banks are issuing contactless payment cards in a number of markets worldwide, in a bid to jumpstart awareness and adoption. This global deployment strategy faces market-specific challenges, but if successful, it will position contactless as a must-consider option for issuers worldwide.
	Worldwide Online Population Forecast, 2006 to 2011 Emerging Economies Catalyze Future Growth Concept Report Vikram Sehgal - June 21, 2007 This report details findings from JupiterResearch's latest worldwide online population forecast, comprising projections of online users by country across specific geographic areas.