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Mobile Marketing & Media



Overview

Mobile Marketing & Media analyzes the behavior and attitudes of mobile consumers, identifies important trends, and flags business opportunities in the rapidly evolving mobile sector. With more than 220 million mobile subscribers in the United States, media companies and advertisers alike have new opportunities to reach consumers in a highly targeted manner on a personal device. Between 2002 and 2006 alone, the percentage of young adults and teens using their cell phones for services beyond simple voice, including ring tones, games, and messaging rose from less than 50 percent in 2002 to more than 90 percent in 2006. Adoption of messaging and multimedia (e.g., music, games, video) on handsets has become widespread offering media companies and advertisers unique opportunities to connect with their customers in a creative and rich media environment. Using consumer surveys, executive surveys, forecast models and high-level executive interviews, Mobile Marketing & Media will provide strategic guidance to media companies and advertisers companies with a vital interest in consumer attitudes, usage models and market viability in the mobile environment.

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  Research Topics
  • Ad Networks and Mobile Advertising
  • Mobile & Complementary Content Strategies
  • Mobile Agencies
  • Mobile Coupons
  • Mobile Marketing and Media Forecasts
  • Mobile Media Planning
  • Mobile Music
  • Mobile Search Landscape and Economics
  • Mobile Video and Advertising
  • SMS Marketing
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Ironman Deploys Mobile Marketing Scheme That Increases Brand Impressions and Fans' Involvement
Case Study
Neil Strother - April 21, 2008

Participants include Ironman, Sportgenic (formerly Active Athlete), AT&T, and GSD&M Idea City.
Mobile Marketing
Embracing the Emerging Channel to Gain a Competitive Edge
Vision Report
Neil Strother - April 21, 2008

Growing numbers of advertisers are using mobile marketing tactics for their brands, but few have enough experience, if any, to devote significant dollars to the emerging channel.
Pepsi Uses Mobile to Drive Branding Initiative in Run-up to Super Bowl
Case Study
Neil Strother - April 21, 2008

Participants include PepsiCo (Pepsi), Enpocket, the National Football League (NFL), Sprint, and IMG.
Toyota Goes Mobile and Reaches Target Audience for its Trendy FJ Cruiser
Case Study
Neil Strother - April 21, 2008

Participants include Toyota, The Hyperfactory, Saatchi & Saatchi, Sprint, MobiTV, and go2 Media (go2).
Mobile Music
Discerning the Right Business Models
Concept Report
Neil Strother - April 9, 2008

Twenty-one percent of US cell phone owners have MP3-capable handsets, yet few are downloading and listening to songs. Now, new business models are emerging to drive greater adoption.
Mobile Coupons
Identifying New Opportunities Beyond Early Trials
Concept Report
Neil Strother - February 26, 2008

Coupons have resonated with cost-conscious consumers for decades. Now, advertisers are deploying digital coupons on cell phones, aiming to exploit the inherent location and real-time delivery capabilities that make for a more compelling solution than traditional paper coupons.
US Mobile Marketing Forecast, 2007 to 2012
Cutting to the Core Revenue Opportunity
Vision Report
Neil Strother - January 24, 2008

Marketers see great potential in pushing more messages to cell phones as the US cell phone penetration rate grows and the platform's unique personal nature offers closer individual targeting.
Mobile Web Sites
Designing for Mobility
Concept Report
Julie Ask - January 11, 2008

Twenty-five percent of cell phone owners in the US browse the Internet from their cell phones, with 16 percent doing so frequently. As adoption and use grows, the importance of Web sites suitable for small screens will grow in importance for media companies.
Mobile Presence
Evaluating Content and Service Strategies for Media Companies
Concept Report
Neil Strother - November 29, 2007

As more cell phone subscribers access digital content, media companies face strategic challenges surrounding what content to offer and in what form.
Key Trends in 2008
Concept Report
David Schatsky - November 19, 2007

Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
Mobile Video
What Consumers Want to Watch on Their Phones
Concept Report
Neil Strother - October 19, 2007

Mobile video (broadcast TV, clips, streaming) offers content providers a new way of interacting with viewers on their cell phones, but adoption lags other mobile media services.
Mobile Video
Consumers Ready for Ad-Supported Viewing
Concept Report
Neil Strother - September 24, 2007

Mobile video (streaming, broadcast TV, clips) offers advertisers a growing opportunity to reach consumers in a new, targeted way, and an increasing number of marketers are starting to take notice.
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