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Social Marketing
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Overview
Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and consumer and executive surveys, the research shows marketers how to profit from the use of social networks, blogs, RSS, widgets and other emerging marketing tools, as well as how to develop, execute and measure word-of-mouth and viral campaigns. As an increasing number of consumers obtain their information from non-traditional sources, Social Marketing will help marketers gain unique insights into these burgeoning areas.
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Research Topics
- Advergaming
- Blogs, RSS, Widgets
- Buzz Monitoring
- Community
- Engagement Metrics
- New Technologies
- Social Networking
- User-Generated Content
- Video
- Viral marketing
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Engagement
Defining and Encouraging User Engagement
Vision Report
Emily Riley -
March 31, 2008
Engagement is a buzz word on social marketers' lips, but many do not know what type of engagement is valuable for their consumers, or how to maximize or even measure user engagement.
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Community
Getting Value Beyond Product Launch
Concept Report
Emily Riley -
February 8, 2008
As the importance of user-generated content (UGC) continues to increase, social marketers are keen to involve their brands and products in the conversation, often through online communities.
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When Good Social Marketing Goes Bad
Combating Negative User-Generated Content
Concept Report
Michael Greene -
January 10, 2008
Social marketers are experimenting with user-generated content (UGC), but risks of negative buzz loom large.
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Podcast Advertising
Engaging Ad-Skeptical Consumers
Concept Report
Michael Greene -
November 26, 2007
Podcast listeners are tech-savvy and influential consumers.
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Key Trends in 2008
Concept Report
David Schatsky -
November 19, 2007
Many trends JupiterResearch continues to analyze possess substantial momentum and will influence the development of the Internet and consumer technology arena through 2008 and beyond.
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User-Generated Content
Demographic and Behavioral Profile of Consumers and Creators
Concept Report
Mark Best -
October 26, 2007
The success of social marketing tactics is predicated on the use of and creation of Web 2.0 applications such as social networking sites, podcasts, blogs, and digital video and audio. This report segments creators and consumers of content targeted in social marketing campaigns to understand the demographic profiles of each group, the online behavior of both creators and consumers, and whether marketers should still consider the groups distinct.
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In-Game Advertising
Expanding Reach over the Course of the Next Console Cycle
Concept Report
Mark Best -
October 10, 2007
JupiterResearch believes that several factors should increase the reach of in-gaming advertising with the start of a new console cycle.
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Crest Whitestrips Taps Facebook's Viral Site Features to Build Awareness
Case Study
Emily Riley -
September 11, 2007
Participants include Facebook and Crest Whitestrips.
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Sapient Taps Client's Database to Launch Viral E-mail Campaign
Case Study
Emily Riley -
August 21, 2007
Participants include agency Sapient and a major investment firm focused on women.
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Viral Marketing
Bringing the Message to the Masses
Vision Report
Emily Riley -
August 21, 2007
Massive consumer adoption of sites such as MySpace.com and YouTube have enticed advertisers—large and small—to launch viral campaigns. However, most campaigns have not generated the type of viral response advertisers expected.
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Brand Advocates
Creating Rewarding Relationships
Concept Report
Emily Riley -
July 31, 2007
Advertisers often use viral campaigns and social marketing to encourage brand advocates to engage, create content, and spread messages.
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Social Marketing Scorecard
Benchmarking Social Marketing Initiatives
Concept Report
Emily Riley -
June 29, 2007
Few benchmarks exist for agencies, service providers, or publishers to measure social marketers' spending, use of tactics, and challenges.
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