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European Three-Screen Audiences
Charting the Rise of PC Video Consumption
Concept Report
Mark Mulligan -
May 5, 2008
The early success of European TV broadcasters' online video strategies (e.g., BBC's iPlayer) reflects consumers' growing demand for second-screen video content.
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IPTV in Europe
Targeting Secondary TV Sets to Drive Adoption
Concept Report
Laurence Meyer -
April 16, 2008
Internet protocol TV (IPTV) providers will need to explore innovative marketing options for signing up new subscribers as the end of the TV digitization process in Europe approaches and competitive pressure on the pay TV market increases.
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Canal+ Group Bets on Excellence in Marketing and Communications Alongside Premium Content to Keep Customers Loyal
Case Study
Laurence Meyer -
March 19, 2008
Canal+ Group is the leader in pay TV in France, with more than 10 million subscriptions to a wide range of TV services including Canal+ (premium general-interest TV channel and Canal+ Group's flagship service), Canal+ Le Bouquet (multichannel premium offer featuring four premium content channels built around Canal+), CanalSat (digital theme–TV-channel package), and CanalPlay (VOD service).
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Pay-TV Future
Differentiating Beyond Premium Content
Vision Report
Laurence Meyer -
March 19, 2008
The European TV market is experiencing rapid growth in free multichannel-TV adoption. With the launch of new TV platforms and new TV services, the competitive pressure among pay-TV operators is meanwhile increasing. In this highly competitive environment, substantively differentiating is key to acquiring customers and keeping them loyal.
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Value for Money, Simplicity, and Innovation Drives Freeview's Midterm Development Strategy
Case Study
Laurence Meyer -
March 19, 2008
Launched in 2002 and delivered by terrestrial network, Freeview is the most popular DTV offer in the UK. Freeview's channel lineup comprises 41 free-to-view TV channels, with 12 being commercial TV channels.
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Place-Shifting and Video Alternatives
Leveraging Consumers' Interest in Portable Video Inside and Outside the Home
Concept Report
Laurence Meyer -
January 28, 2008
Various systems competing with Sling Media's devices launched in 2006 and 2007. The development of the European place-shifting market will depend on vendors' ability to understand consumers' expectations of place-shifting.
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PC Ownership in Europe
Identifying Market Opportunities Resulting from Multiple-PC Ownership
Concept Report
Laurence Meyer -
October 8, 2007
Home-PC sales have remained steady during the past few years. As a result, increasing numbers of European households own multiple PCs and laptop PCs.
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HDTV in Europe
Maximizing Impact of Pay TV on HDTV Viewing
Concept Report
Laurence Meyer -
September 12, 2007
The European high-definition TV (HDTV) market is finally taking off. An increasing number of pay-TV platform operators provide their subscribers with an optional pay-HDTV package.
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Consumer Laptop Ownership
Quantifying the Boost to Internet and PC Video Consumption
Concept Report
Ian Fogg -
July 25, 2007
Consumers are increasingly attracted by laptops' compact size, portability, low pricing, and capabilities that are nearly identical to those of desktops. Laptop owners are also beginning to demonstrate different video behavior, which makes them important targets for online TV and film providers.
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DVRs in Europe
Identifying Opportunities for Stand-alone DVR Services
Concept Report
Laurence Meyer -
July 23, 2007
The number of digital video recorder (DVR) services launched on pay-TV platforms has recently multiplied in Europe. Consumers' increased awareness of DVR benefits should expand opportunities in the free-to-air (FTA) TV market for new DVR initiatives, such as Freeview Playback in the UK or InOutTV in Spain.
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Profile of the European On-Demand User
Tailoring Offerings to Unique National Audiences
Concept Report
Nate Elliott -
June 13, 2007
The TV industry has recently focused strong attention on on-demand services, with Joost emerging from beta and both the BBC and ITV announcing forthcoming online video services.
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Virgin Free TV Misses Opportunity to Drive Revenues
JupiterResearch's Take
Concept Report
Nate Elliott -
May 8, 2007
Virgin Media (Virgin), the newly merged UK cable operator, recently announced the availability of an own-branded digital terrestrial TV (DTT) set-top box (STB) to expand its TV brand to the nearly 40 percent of UK households its cable network does not reach. Virgin is offering the STB for no fee to customers paying for a broadband and phone bundle, and promoting the service as Virgin Free TV.
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