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Connected Consoles
Build Audience for Large Indirect Benefits This Hardware Cycle
Vision Report
Michael Gartenberg -
May 9, 2008
Every major game platform has a coherent strategy for using the Internet to deliver new services and to further engage gamers in their existing products.
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Games in the Media Mix
A Focus on Teen Consumption Patterns
Concept Report
Michael Gartenberg -
April 9, 2008
Teens spend a tremendous amount of time and discretionary income on electronic media. Consequently, it is worth understanding how video games fit into teen consumption patterns of major electronic media.
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Cell Phone Games
Focus Efforts on Adults Rather than Teens
Concept Report
Michael Gartenberg -
February 28, 2008
This report examines the demographics of cell phone game consumption and hardware system ownership.
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Video Game Distribution
Digital Not Yet a Viable Work-around to Incumbent Retail
Concept Report
Michael Gartenberg -
February 22, 2008
The major landscape change made possible in the current generation of systems is in the form of digital distribution as a means of working around incumbent retail.
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Immersive PC Games
Despite PC Ubiquity, High-End Systems Offer a Constrained Distribution Opportunity
Concept Report
Michael Gartenberg -
January 24, 2008
Originally, PCs and consoles played very different games. Games you could play on a PC could not be played on a console, and vice versa. With console Internet connectivity and high-definition play, this is no longer the case. Today, PCs provide two gaming platforms: standard PCs for simple games and high-end PCs for complex games.
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US Adult Audience Benchmark, 2007
Consoles Lose Ground Among Adults Despite Initiatives
Concept Report
Michael Gartenberg -
January 4, 2008
Each year, JupiterResearch benchmarks the most important aspects of adult gamers. As platform suppliers attempt to reach marginal audiences with new console products, they are challenged to understand which approaches are effective.
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Teen Audience Benchmark, 2007
Xbox 360 Lead Threatened by Enthusiasm for Wii
Concept Report
Michael Gartenberg -
December 6, 2007
Because teens are key purchasers of game systems, it is worth better understanding competitive forces at play in this subgroup, particularly in light of the success of immediately playable games.
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Game Publishing
Managing the Portfolio in a Multiplatform World
Concept Report
Michael Gartenberg -
November 8, 2007
Just as independent game publishers are faced with increased opportunities from a multiplatform world, so too are they forced to make difficult decisions regarding the allocation of publishing resources.
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US Audience Segmentation, 2007
Getting a Handle on Game Influencers
Vision Report
Michael Gartenberg -
September 27, 2007
Convincing people to buy new video game products is an ongoing effort; however, the industry has been successful at repeatedly injecting interest in the medium. In a highly competitive environment, such as that faced by game suppliers, it is vital for companies to capitalize on the enthusiasm for quality products. Doing so through influential gamers offers a promising pathway.
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PC Games
Mixed Trends in Online Casual Games in the Face of Competitive Threats
Concept Report
Michael Gartenberg -
August 9, 2007
The PC has long been an important game platform, and the primary locus of innovation and testing for new product strategies. The PC has, however, become the platform of last resort as dedicated system suppliers have successfully attracted customers with a high willingness to pay for games.
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US Console Games Forecast, 2007 to 2012
Platform Competition Closer than Ever Through Cycle
Vision Report
Michael Gartenberg -
July 3, 2007
Competition among game console system suppliers is well underway. Consequently, it is possible to develop realistic scenarios for competitive outcomes—and their implications—over the next system cycle.
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Software Purchase Motivators
Publishers Should Explore Person-to-Person Marketing Strategies
Concept Report
Michael Gartenberg -
April 30, 2007
Software sales are the economic engine of the video game business. Each title requires a large up-front investment and is subject to market forces that are difficult to predict. Understanding consumers' motivation for buying titles reveals methods for best affecting buyers.
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