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Airlines and Leisure Travelers
Understanding Issues and Opportunities
Concept Report
Diane Clarkson -
May 2, 2008
In the wake of the US airline industry's low on-time performance, cancellations due to Federal Aviation Administration (FAA) safety inspections, and increasing prices, airlines must address leisure passengers' dissatisfaction with the air travel experience.
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Travel Widgets
Assessing the Potential Benefits of Travel Applications on Social Networks
Concept Report
Diane Clarkson -
March 7, 2008
As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.
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Online Travel in Canada
Seizing a Growing Opportunity
Concept Report
Diane Clarkson -
February 7, 2008
Online travel research and booking is growing in Canada, where user-generated content (UGC) is a resource used by a significant number of travelers.
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Travel Blogs
Aligning Marketing Objectives with Blog Strategy
Concept Report
Diane Clarkson -
February 1, 2008
Online travel providers and destination marketing organizations (DMOs) are considering launching blogs, but many are missing the mark by not aligning their objectives with the appropriate blog strategy.
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US Travel Forecast, 2007 to 2012
Vision Report
Diane Clarkson -
December 21, 2007
The Internet has never been more important to the US travel industry than it is currently: 33 percent of travel revenue will be generated online in 2007.
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Online Destination Planning
Influencing Undecided Travel Researchers
Concept Report
Diane Clarkson -
December 7, 2007
Many travelers begin their online travel research with significant flexibility in their dates, budget, and destination. Online travel providers relying on destination- or date-based research navigation are not meeting the needs of destination-seeking online travel researchers.
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Green Online Travel Buyers
Assessing the Ethical Marketing Opportunity Online
Concept Report
Dorothee Vogel -
December 6, 2007
The European Union Emission Trading Scheme (EU ETS) will enter its second phase in 2008, when aviation emissions will be included. This proposal has brought new pressure for the tourism industry.
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Suppliers vs. Online Travel Agencies
Understanding Accommodation Bookers' Online Channel Preferences
Concept Report
Diane Clarkson -
November 28, 2007
Online leisure travel researchers are increasingly shifting from telephone reservations to online booking.
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US Frequent Business Travel Executive Survey, 2007
Vision Report
Diane Clarkson -
October 29, 2007
The majority of managed frequent business travelers are booking travel online. Frequent business travelers who are managed off-line are less likely to be strictly managed, and their companies are missing opportunities to leverage the policy compliance and administrative benefits of online travel management.
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US Online Travel Consumer Survey, 2007
Vision Report
Diane Clarkson -
October 4, 2007
As a travel distribution channel, the Internet has matured: 70 percent of online leisure travelers are booking at least some of their personal travel online, and 52 percent of online leisure travelers have eschewed traditional channels to purchase all or most of their personal travel online. Strategies to increase wallet share will become increasingly important in this competitive online marketplace.
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Small-Business Travel
Seizing the Opportunity in an Unconsolidated Market
Concept Report
Sonal Gandhi -
May 23, 2007
Travel marketers are facing increased competition as they try to acquire and retain small-business customers.
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Online Small-Group Travel
Exploiting Revenue Opportunities of a Niche Market
Concept Report
Diane Clarkson -
May 13, 2007
Online small-group travel booking remains an uncaptured market for travel providers.
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