  |
Holiday 2007 Postmortem
Comparing Online and Off-line Sales Growth
Concept Report
Patti Freeman Evans -
April 16, 2008
A shaky macroeconomic environment put a damper on the overall holiday shopping season (i.e., November and December), but the online channel remains relatively insulated from these pressures.
|
 |
Fair Indigo Launches with Process, Systems, and Organization Aligned Across All Channels
Case Study
Patti Freeman Evans -
March 30, 2008
Fair Indigo is a multichannel retailer located in Madison, Wisconsin dedicated to selling apparel and accessories made by companies implementing fair-trade practices.
|
|
QVC Evolves from Supportive but Siloed Multichannel Organization to One That Understands Customer Impact Across All Channels
Case Study
Patti Freeman Evans -
March 30, 2008
QVC, one of the largest multimedia retailers in the world, broadcasts live 24 hours a day, 364 days a year. Founded in 1986 by Joseph Segel, QVC is a wholly owned subsidiary of Liberty Media Corporation, attributed to the Liberty Interactive Group. In terms of revenue, QVC is ranked the second largest television network in the US after CBS (according to Broadcasting & Cable 2005 revenue estimates). QVC had net sales totaling more than $7 billion in 2006, and QVC.com achieved sales of over $1 billion in 2006.
|
 |
US Online Retail Executive Survey, 2007
Organizing for Success in an Increasingly Complex Environment
Vision Report
Patti Freeman Evans -
March 30, 2008
As the online portion of multichannel retailers' overall business increasingly influences the whole, retailers are seeking optimal organizational structures and integration initiatives.
|
|
Retail Marketing
Assessing the Opportunities Presented by Web 2.0 Technologies
Concept Report
Patti Freeman Evans -
March 7, 2008
As online consumers' use of widgets grows, travel social marketers should consider experimenting with travel applications on social networking Web sites.
|
|
US Online Retail Forecast, 2007 to 2012
Vision Report
Patti Freeman Evans -
January 26, 2008
Online retail in the US continues to perform well in spite of macroeconomic events. Yet, over time, the market will inevitably mature, and retailers will look abroad to find new revenue sources.
|
|
Multichannel Retail
Understanding an Increasingly Complex and Competitive Market
Concept Report
Patti Freeman Evans -
December 26, 2007
As retailers prepare for the coming maturity in the online retail market, new opportunities and challenges will affect the way they interact with customers.
|
|
US Online Retail Holiday Forecast, 2007
Concept Report
Patti Freeman Evans -
October 19, 2007
Online retail continues to grow and influence the overall retail market in the US. However, proven success breeds competition, and the critical holiday season (i.e., November and December) is no exception.
|
|
Online Retail Testing
Developing Strategies to Optimize Revenue Potential
Concept Report
Patti Freeman Evans -
September 12, 2007
Online retailers are beginning to embrace a culture of testing and refinement based on their adoption of analytics to drive business decision making.
|
|
Online Retail Site Experience
Driving Satisfaction and Sales Through Earlier Shipping Messaging in Purchase Process
Concept Report
Patti Freeman Evans -
July 2, 2007
Shipping represents a critical component of the online shopping experience, and is not simply a post-purchase afterthought—unlike its relative unimportance in-store.
|
|
Ice.Com Uses YouTube to Generate Buzz, Drive Traffic Via New Sources
Case Study
Patti Freeman Evans -
June 30, 2007
|
|
Intuit Taps Vanilla Ice to Promote Tax Rap Effort
Case Study
Patti Freeman Evans -
June 30, 2007
|
