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Jupiter Data

Overview of Research Methods

Consumer Surveys

  Custom Survey Questions

  Reach Canadian Consumers

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Reach Canadian Consumers



Reach Canadian Consumers

Expand the sample of any US consumer survey to include a minimum of 2,100 Canadian consumers at nominal cost. As with JupiterResearch's US surveys, the Canadian samples are carefully balanced by a series of demographic and behavioral characteristics to ensure that they are fully representative of the Canadian online population.

You can rely on the expertise of JupiterResearch's dedicated team of market research professionals to help you gain maximum insight into the behaviors and attitudes of the Canadian online population. JupiterResearch will work with you to provide analysis of the survey results, all fully supported by inquiry services (for those clients with inquiry privileges).


How to Participate

>> Contact your JupiterResearch sales representative for a price quote for your particular research project.
>> Collaborate with JupiterResearch data analysts to finalize any custom survey questions by the deadline listed below.
>> JupiterResearch fields the survey and delivers topline results cut by basic demographics to you within six weeks.

Deliverables

>> Excel spreadsheet containing the responses to your questions cut by the overall sample base as well as gender, age, household income, online tenure, and connection speed.
>> SPSS data file of survey results available upon request.
>> JupiterResearch data analysts provide additional analysis and insight through inquiry services.

JupiterResearch Consumer Survey Program

Survey Audience Sample Size Questions Due Data Back to You
JupQuery 1 Omnibus US Ages 18+ 2,100 Closed Delivered
Wireless Consumer Survey US Ages 18+ 2,100 Closed Delivered
JupQuery 2 Omnibus US Ages 18+ 2,100 Closed Delivered
Travel Consumer Survey US Ages 18+ 2,100 Closed Delivered
Retail Consumer Survey US Ages 18+ 2,100 Closed Delivered
JupQuery 3 Omnibus US Ages 18+ 2,100 Closed Delivered
Health Consumer Survey US Ages 18+ 2,100 Closed Delivered
Individual User Survey US Ages 18+ 3,500 Closed 29-Jun-07
JupQuery 4 Omnibus US Ages 18+ 2,100 Closed 6-Jul-07
Financial Services Consumer Survey US Ages 18+ 3,500 Closed 13-Jul-07
Music Consumer Survey US Ages 18+ 2,100 Closed 20-Jul-07
Entertainment & Media Consumer Survey US Ages 18+ 2,100 25-Jul-07 31-Aug-07
JupQuery 5 Omnibus US Ages 18+ 2,100 29-Aug-07 5-Oct-07
Teen Consumer Survey US Ages 13-17 2,100 4-Sep-07 12-Oct-07
Automotive Consumer Survey US Ages 18+ 2,100 17-Sep-07 26-Oct-07
JupQuery 6 Omnibus US Ages 18+ 2,100 10-Oct-07 16-Nov-07
Household Technology US Ages 18+ 2,100 19-Nov-07 28-Dec-07

Note: Consumer survey schedule subject to change.


JupiterResearch Survey Methodology

JupiterResearch surveys thousands of Internet users each year from the US and Western Europe in order to build a highly nuanced portrait of the online consumer marketplace. Drawn from panels of over one million Internet users, these samples offer a detailed and fully representative view of the behaviors, attitudes and intentions of the online user population.

JupiterResearch is conducting sixteen consumer surveys covering the overall US online adult population (ages 18 and over) and one survey of online teens (ages 13 to 17) each year. Using a proprietary weighting scheme, JupiterResearch balances the audiences for these surveys along eleven demographic variables to ensure each sample is fully representative of the target online population within a confidence interval of plus or minus three percent. Each JupiterResearch survey conducted in the US has a minimum of 2,100 respondents, allowing for statistically significant analyses of niche segments of the online population.

JupiterResearch is also conducting a major European consumer survey in the United Kingdom, France, Germany, Italy, Spain and Sweden. The survey covers all key aspects of the digital economy including broadband access, online activities and tenure, Internet commerce, media usage, online content & services, attitudes toward advertising, and mobile usage. The JupiterResearch European consumer survey has a minimum of 600 respondents per market and the samples are representative at a national level.




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