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Research Partners

In this survey effort, JupiterResearch worked with its research partner, Ipsos-Insight, on the technical tasks of survey fielding, sample building, balancing, and data processing. Ipsos-Insight is a member of the Ipsos Group, the second largest survey-based market research company in the world, and maintains an online panel of two million US-based Internet users, reflecting an accurate, balanced representation of Internet-enabled Americans. Panel-based market research enables researchers to have baseline knowledge of each survey respondent, to increase survey participation rates, and to permit careful rationing of survey fielding to reduce survey burnout.

For more information, please go to ipsos-insight.com or contact Carol George, Director, at 908-221-9366 (carol_george@ipsos-na.com).

Jupiter works with Ipsos-Reid to field the surveys that Jupiter analysts design and use to develop their insights on the European online marketplace.

Jupiter utilizes Ipsos-Reid’s European consumer panels and omnibus survey instruments to conduct research in the UK, France, Germany, Italy, Spain, Netherlands, Finland, Sweden, and Norway. Ipsos-Reid has capabilities in 80 countries, a network of over 2,000 full-time researchers, and extensive lines of analytical techniques and data collection resources. Their specialty is to provide clients with sound strategic and tactical analysis based on rigorous primary research initiatives. The tools they use to do this include customized Internet panels, disaggregate discrete choice modeling analysis, integrated database/survey tools, and shopping information.

For more information, please go to ipsos-reid.com or contact Darren Henry, Senior Research Executive of Ipsos-UK, at 0044 (0) 208-861-8081 (darren.henry@ipsos.com).

Jupiter works with e-Rewards to field the surveys that Jupiter analysts design and use to develop their insights on the behaviors and buying patterns of affluent consumers and business decision-makers.

e-Rewards, an invitation-only e-mail rewards program, pays members for reading and reacting to e-mail. A powerful Brand FortressSM of sponsors -- Blockbuster, Delta, Hertz, Hilton HHonors, United, and Vail Resorts - realized the value of this concept early on and invited their best and most loyal customers to join. The membership base of 700,000 affluent North American residents has become one of the most powerful research panels in the marketplace, providing extraordinary response rates to research and survey questions crossing a wide spectrum of business and lifestyle interests.

More than one-third of this affluent member base also participates in the business-to-business aspects of the e-Rewards channel, identifying themselves as decision-makers at work. Through the e-Rewards channel, advertisers and researchers have discovered a path to reach these key executives and find out what they are thinking -- before putting a new product on the market, altering a branding campaign, or spending money on a new advertising idea. e-Rewards management has a wide range of direct marketing and research experience, as well as consulting experience with numerous Fortune 500 companies on their marketing plans, customer loyalty program designs, and media campaigns.

For more information on e-Rewards advertising and market research services, contact Kurt Knapton, Senior Vice President of ERI Research, at 214-743-5429 (kknapton@e-rewards.com).

Jupiter works with comScore Media Metrix’s custom and syndicated Internet audience measurement data that Jupiter analysts use to explore market dynamics.

comScore Media Metrix is the premier Internet audience measurement service in North America, which offers individual user demographics for precise targeting, along with measurement of AOL proprietary and streaming media content for complete visibility of all major commercial online applications that attract online consumers. Media Metrix features comScore’s proprietary, patent-pending proxy measurement platform. This advanced monitoring technology operates on a high-performance server network that captures usage data as it flows between each panelist’s PC and the Internet. This North American panel of 60,000 Internet users - recruited via pure Random Digit Dial (RDD) sample methodology supplemented by sizable numbers of work and university panels recruited online - provides a comprehensive insight into actual user behavior. The breadth, level of detail, and accuracy of comScore Media Metrix data surpasses site log file analysis, which captures only a small piece of user behavior.

comScore Media Metrix reports on more than 25,000 Web sites and continuously works with clients to organize Web sites into the business segments most relevant to them. With 28 categories and 61 sub-categories, the finely calibrated category organization of comScore Media Metrix allows clients to align their marketing efforts against their defined competitive sets.

For more information on comScore Media Metrix services, contact a comScore Media Metrix Account Manager at 1-866-276-6972 (866-CSMMXPC) or (mmxinfo@comScore.com).