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Consumer Surveys

JupiterResearch Consumer Surveys

JupiterResearch surveys thousands of Internet users each year from the US and Western Europe in order to build a highly nuanced portrait of the online consumer marketplace. Drawn from panels of over one million Internet users, these samples offer a detailed and fully representative view of the behaviors, attitudes and intentions of the online user population.

Learn how to add your own custom questions or Canadian consumer sample to any JupiterResearch consumer survey.

JupiterResearch is conducting sixteen consumer surveys covering the overall US online adult population (ages 18 and over) and one survey of online teens (ages 13 to 17) each year. Using a proprietary weighting scheme, JupiterResearch balances the audiences for these surveys along eleven demographic variables to ensure each sample is fully representative of the target online population within a confidence interval of plus or minus three percent. Each JupiterResearch survey conducted in the US has a minimum of 2,100 respondents, allowing for statistically significant analyses of niche segments of the online population.

JupiterResearch is also conducting a major European consumer survey in the United Kingdom, France, Germany, Italy, Spain and Sweden. The survey covers all key aspects of the digital economy including broadband access, online activities and tenure, Internet commerce, media usage, online content & services, attitudes toward advertising, and mobile usage. The JupiterResearch European consumer survey has a minimum of 600 respondents per market and samples are representative at a national level.

JupiterResearch Consumer Survey Program

Note: Consumer survey schedule subject to change.