Recent Custom Projects
Enterprise search vendor
JupiterResearch recently employed its expertise in enterprise search, content management, and CRM deployments to assess the market opportunity for a vendor offering enterprise-grade search solutions. By identifying the specific needs and pain points of potential adopting organizations, we provided explicit recommendations regarding this vendor's sales and marketing strategies.
CPG Manufacturer
We recently helped a consumer products manufacturer evaluate the decision to sell direct to consumers online. Through an interactive session and in-depth business analysis, JupiterResearch evaluated the effect that selling direct to consumers would have on top-line growth, profitability, operations, channel partners and customers. This analysis enabled JupiterResearch to map a path outlining goals and resource requirements to make the direct-to-consumer model a reality for the manufacturer.
Major financial Institution
We performed a segmentation analysis of online consumers and their potential for banking online for a major financial institution looking to increase adoption of its online banking tools. Through extensive survey work, JupiterResearch identified those market segments that are poised to become tomorrow's online bankers.
Global mobile phone maker
We identified market opportunities and illustrated best practices for selling mobile products direct to consumers online. In addition, JupiterResearch conducted training sessions with key marketing, sales, and customer support staff across Europe.
Affiliate marketing network
We offered insight into how consumer expectations and activities related to e-commerce will effect retailers, affiliate marketers and online publishers alike through a series of consumer surveys and reports detailing key trends.
Global beverage distributor
JupiterResearch empowered their brand management staff to cultivate their own online branding and advertising strategies for supporting their global brands.
Search engine marketing (SEM) services provider
JupiterResearch developed marketing opportunities through presentment of key SEM market trends (both marketers & consumers) via periodical survey work.
Global publisher
We developed product development and site re-design strategies into online consumer habits, preferences, and opinions from dozens of client's Web properties. The through trends analysis of more than two years of client research
Leading Web metrics provider
JupiterResearch identified the market opportunity through quantification and forecasting of the online population across North America and Europe.
Global content delivery network
We provided content for marketing collateral via a study evaluating the key trends in consumer expectations when viewing online video. JupiterResearch also informed of the consequences of online publishers whose sites do not perform as expected.
Legislative body in Europe
JupiterResearch provided marketing materials related to the assessment of the current and future economic impact of digital music piracy upon the music industry in the United Kingdom.
To find out how JupiterResearch custom research and consulting services can help your
company, please contact us.
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