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JupiterResearch Analysts
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Insight and Expertise
The core of our analysis and advice is the insight and
expertise of our research professionals. Analyst
perspectives are not only supported by past professional
experiences but also filtered through rigorous collective
debate, producing research that reflects the combined
sensibility of experienced professionals.
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The changes afoot in the media industry effectively create more competition in the market for content and entertainment and are affecting every link in the value chain.
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Television Week
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David Schatsky
President, JupiterResearch.
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Michael Gartenberg
VP & Research Director
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On Microsoft's Zune player…“It's not going to be price that really drives people to Zune…to make the subscription service a selling point, Microsoft will have to convince a more mainstream audience to rent music …JupiterResearch has shown that only about 11 percent of consumers are interested in sharing music device-to-device…Microsoft is going to have to evangelize the market if they're going to stress the feature.”
Associated Press
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Even if mobile video adoption goes up fivefold by 2010, then still only 5% of mobile subscribers will be watching videos. There has to be a reason to watch a video on a phone rather than a computer or TV screen.
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LA Times
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Julie Ask
VP & Research Director
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David Card
VP & Research Director
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“I believe in a 'long tail,' but I have yet to find a media company make a living delivering only the long tail without delivering any of the hits.”
Los Angeles Times
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On pressure to force Apple to make music tracks downloaded from iTunes playable on rival devices…“Digital downloading wasn't merely failing to get out of the starting blocks; its feet were firmly nailed to the starting blocks before Apple came along. Without Apple, the digital music market would be half its current size.
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Financial Times
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Mark Mulligan
VP & Research Director
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David Daniels
VP & Research Director
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The issues of integration and a more strategic approach are really being driven by the No. 1 hot-button issue, which is relevancy. Increasingly, marketers are beginning to adopt the notion of targeted and relevant mailings over conventional spray-and-pray broadcast tactics.
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DM News Email Marketing Essential Guide
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For advertisers, 42% track the success of online campaigns by measuring some form of customer action, even if they don't pay on a per-action basis for their ads. Slowly but surely advertisers are increasing their sophistication in terms of measuring the performance of their campaigns.
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Wall Street Journal
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Emily Riley
Senior Analyst
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Patti Freeman Evans
Research Director
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Loyalty online is very difficult. Switching costs are zero. You can search anywhere. So, going forward, retailers are going to have to think about retention efforts and loyalty efforts much more sincerely than they have in the past.
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CNBC
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