Analyst Inquiry
Our clients rely on us for insights into industry trends, consumer behavior and the competitive environment in which they operate. They seek our advice on prioritizing technology initiatives and marketing tactics. They profit from our analysis of their strategies and the strategies of their competitors.
JupiterResearch clients use our research reports, market forecasts, consumer and executive surveys and Constellation vendor rankings to make critical business decisions every day. And they make extensive use of analyst inquiry privileges--unlimited access to analysts for one-on-one discussions of issues specific to their business.
Here is a sampling of ways JupiterResearch analysts have recently helped clients through analyst inquiry.
Agencies and Professional Services
Interactive agency - Equipped them to bid on a Web site development project by identifying a short list of Web analytics vendors to consider.
Interactive agency - Helped them win a new account with a broadband service provider by explaining the key challenges facing broadband service providers in marketing themselves online.
Interactive agency - Helped them win a new account with a manufacturer of consumer electronics by prepping them with background on the trends in the digital home.
Marketing services company - In their preparations for a new product launch, we analyzed their offering, identified the category into which the product would fit, identified competitors they would face, and helped refine their go-to-market strategy to exploit gaps in the market.
Entertainment & Media
Large online publisher / portal - By explaining the trends among European advertisers and how they buy advertising, helped to determine whether they should hire an advertising sales rep dedicated to pan-European campaigns
Online music service - Helped them prioritize product features, platforms to support, in line with consumer demand.
Large online portal - Helped refine their strategy to enter the online dating arena by advising on the market landscape, consumer behavior.
Brick-and-mortar entertainment company - By analyzing consumer survey data and applying knowledge of consumer media consumption patterns, helped evaluate the seriousness of the threat posed by an online-only competitor and helped them prioritize their competitive response.
Access Providers
Internet service provider - Helped determined which value-added services they should prioritize based on which were most attractive to consumers. Helped them select vendors to partner with for anti-spam technology, e-mail technology, and more.
Investors
Venture capital/hedge fund - Advised on best market opportunities for investment in rich media, search marketing.
Venture capital fund - Was seeking to invest in a Web site aimed at women. Helped set their expectations on the size and demographics and spending patterns of women online.
Travel Industry
Hotel Chain - Determined the penetration of wireless devices among frequent travelers and saved them money through an informed analysis of a plan to target frequent travelers who use wireless devices through online wireless booking features.
Airline - Helped them determine which payment methods besides credit cards would induce more consumers to book travel online.
Financial Services
Retail Bank - Helped them to make decisions on how to spend a very limited budget to attract consumers.
Government-Chartered Financial Institution - Helped them understand the change in visitor traffic following site relaunch by suggesting specific Web site analytics to track.
Consumer Technology
Maker of portable electronic devices - With an analysis of consumer demand patterns for different feature bundles, helped them make appropriate product packaging decision and led to successful introduction of a low-end and high-end product line.
Consumer Software publisher - This company targeted consumers and was unsuccessful penetrating the low end of their market. Drawing on consumer survey data to illustrate feature demand, helped them streamline their product offering to gain market share at the low end.
Enterprise Software
Enterprise search vendor - Helped them refine their product positioning by highlighting hot-button issues among their target customers
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